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Marketing : concepts and strategies Sally Dibb (Centre for Business in Society, Coventry University), Lyndon Simkin (Centre for Business in Society, Coventry University), William M. Pride (Mays Business School, Texas A&M University), O.C. Ferrell (Raymond J. Harbert College of Business, Auburn University) von Dibb, Sally [Verfasser] | Dibb, Sally [Verfasser] [aut] | Simkin, Lyndon [Verfasser] [aut] | Pride, William M. [Verfasser] [aut]. Auflage: 8th editionMaterialtyp:  Text; Format:
Druck Veröffentlichungsangaben: Andover, Hampshire U.K Cengage 2019Weitere Titel: Marketing concepts and strategies.Verfügbarkeit: Ausleihbare Exemplare: Bibliothek der NORDAKADEMIESignatur: BWL 60/8. (1).
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