TY  - BOOK
AU  - Fog, Klaus; Budtz, Christian; Yakaboylu, Baris
AU  - Fog,Klaus; Budtz,Christian; Yakaboylu,Baris
TI  - Storytelling: Branding in Practice
SN  - 3540235019
PY  - 2005///
CY  - Berlin; Heidelberg; New York
PB  - Springer
KW  - Marken
ER  -