Fog, Klaus; Budtz, Christian; Yakaboylu, Baris <br/><br/>
Storytelling :  Branding in Practice 
Klaus; Budtz, Christian; Yakaboylu, Baris Fog 
 - Berlin; Heidelberg; New York  Springer  2005 
 - 238 S. 
<br/><br/><label>ISBN: </label>3540235019  42,75 
<br/><br/><label>Subjects--Index Terms: </label>Marken