TY  - BOOK
AU  - Kotler, Philip
AU  - Kotler,Philip
AU  - Pfoertsch,Waldemar
TI  - B2B Brand Management: With the Cooperation of Ines Michi
SN  - 3540253602
PY  - 2006///
CY  - Berlin; Heidelberg; New York
PB  - Springer
ER  -