Florack, Arnd; Scarabis, Martin; Primosch, Ernst <br/><br/>
Psychologie der Markenführung 
Arnd; Scarabis, Martin; Primosch, Ernst Florack 
 - München  Vahlen  2007 
 - 629 S. 
<br/><br/><label>ISBN: </label>9783800633524  69,00 € 
<br/><br/><label>Subjects--Index Terms: </label>Marke