TY  - BOOK
AU  - Peppers, Don
AU  - Peppers,Don
AU  - Rogers,Martha
TI  - The One to One Future: buildingrelationships one customer at a time
SN  - 0385485662
PY  - 1997///
CY  - New York; London; Toronto; Sydney; Auckland
PB  - Currency Doubleday
KW  - kundenmarketing
ER  -