Peppers, Don <br/><br/>
The One to One Future :  buildingrelationships one customer at a time 
Don Peppers 
 - New York; London; Toronto; Sydney; Auckland  Currency Doubleday  1997 
 - 429 S. 
<br/><br/><label>ISBN: </label>0385485662  34,82 DM 
<br/><br/><label>Subjects--Index Terms: </label>kundenmarketing