TY  - BOOK
AU  - Stern, Carl W.; Deimler, Michael S.
AU  - Stern,Carl W.; Deimler,Michael S.
TI  - The Boston consulting group on strategy: Classic concepts and new perspectives
SN  - 9780471757221
PY  - 2006///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Strategiekonzepte
KW  - Cash Cow
KW  - Corporate Strategy
KW  - Business Strategie
ER  -