TY  - BOOK
AU  - Iacobucci, Dawn
AU  - Iacobucci,Dawn
TI  - Marketing models: multivariate statistics and marketing analytics
SN  - 9781539926108
PY  - 2017///
CY  - Nashville
PB  - Ealier Lite Books
KW  - Marketing
KW  - Erfolgskontrolle
KW  - Multivariate Analyse
KW  - Mathematisches Modell
KW  - rswk
KW  - Cluster Analyse
KW  - Konsumentenverhalten
KW  - Pfadanalyse
KW  - Path Models
KW  - Multidimensional scaling
KW  - ROI
KW  - ANOVA
KW  - forecasting
KW  - world-of-mouth
KW  - network analyses
KW  - Metzwerkanalyse
KW  - SAS
KW  - SPSS
KW  - Conjoint-Analyse
KW  - Big Data
ER  -