Iacobucci, Dawn <br/><br/>
Marketing models :  multivariate statistics and marketing analytics 
Dawn Iacobucci 
 - 4th edition 
 - Nashville  Ealier Lite Books  2017 
 - 275 Seiten, Diagramme 
<br/><br/><label>ISBN: </label>9781539926108  26,75 EUR 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Erfolgskontrolle--Multivariate Analyse--Mathematisches Modell
<br/><br/><label>Subjects--Index Terms: </label>Marketing Erfolgskontrolle Multivariate Analyse Mathematisches Modell Cluster Analyse Konsumentenverhalten Pfadanalyse Path Models Multidimensional scaling ROI ANOVA forecasting world-of-mouth network analyses Metzwerkanalyse SAS SPSS Conjoint-Analyse Big Data