TY  - BOOK
AU  - Mooi, Erik
AU  - Mooi,Erik
AU  - Sarstedt,Marko
AU  - Mooi-Reci,Irma [VerfasserIn]
TI  - Market research: the process, data, and methods using stata
T2  - Springer texts in business and economics
SN  - 9789811052170
PY  - 2018///
CY  - Singapore
PB  - Springer Verlag
KW  - market research process
KW  - descriptive statistics
KW  - ANOVA
KW  - regression analysis
KW  - Regressionsanalyse
KW  - factor analysis
KW  - cluster analysis
KW  - Validität
KW  - Reliabilität
KW  - Primärdaten
KW  - Hypothesen <testen>
KW  - F-test
KW  - Varianztest
KW  - Stata
KW  - Clean Data
UR  - https://www.gbv.de/dms/zbw/890369747.pdf
ER  -