Mooi, Erik <br/><br/>
Market research :  the process, data, and methods using stata 
Erik Mooi, Marko Sarstedt, Irma Mooi-Reci 
 - Singapore  Springer Verlag  2018 
 - xx, 416 Seiten, Illustrationen 
 - Springer texts in business and economics .
<br/><br/><label>ISBN: </label>9789811052170  90,94 EUR 
<br/><br/><label>Subjects--Index Terms: </label>market research process descriptive statistics ANOVA regression analysis Regressionsanalyse factor analysis cluster analysis Validität Reliabilität Primärdaten Hypothesen <testen> F-test Varianztest Stata Clean Data