TY  - BOOK
AU  - Holt, Douglas B.
AU  - Holt,Douglas B.
TI  - How brands become icons: the principles of cultural branding : the principles of cultural branding
SN  - 9781578517749
PY  - 2004///
CY  - Boston
PB  - Harvard Business School Press
KW  - Markenpolitik
KW  - Markenimage
KW  - rswk
KW  - Cultural Branding
ER  -