Holt, Douglas B. <br/><br/>
How brands become icons :  the principles of cultural branding : the principles of cultural branding 
Douglas B. Holt 
 - Boston  Harvard Business School Press  2004 
 - XIII, 265 Seiten, Diagramme 
<br/><br/><label>ISBN: </label>9781578517749  33,90 EUR 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Markenpolitik--Markenimage
<br/><br/><label>Subjects--Index Terms: </label>Markenpolitik Markenimage Cultural Branding