Kotler, Philip <br/><br/>
Principles of marketing 
Philip Kotler, Gary Armstrong ; with Marc Oliver Opresnik 
 - 17th edition 
 - Harlow ; London ; New York [u.a.]  Pearson  2018 
 - 734 Seiten, Illustrationen 
<br/><br/><label>ISBN: </label>9781292220178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing