TY  - BOOK
AU  - Sarstedt, Marko
AU  - Sarstedt,Marko
AU  - Mooi,Erik
TI  - A concise guide to market research: the process, data, and methods using IBM SPSS statistics
T2  - Springer texts in business and economics
SN  - 9783642539640
PY  - 2014///
CY  - Berlin, Heidelberg
PB  - Springer
KW  - Marktforschung
KW  - Statistik
KW  - SPSS
KW  - rswk
ER  -