Kotler, Philip <br/><br/>
Marketing management 
Philip Kotler (Northwestern University), Kevin Lane Keller (Dartmouth College) 
 - 15th, global edition 
 - Boston ; Columbus ; Indianapolis [u.a.]  Pearson  2016 
 - 714, A14, E58, G10, I36 Seiten, Illustrationen, Diagramme 
 - Always learning .
<br/><br/> Vervielfältigungen einzelner Kapiteln oder Seiten zum eigenen wissenschaftlichen Gebrauch erlaubt: Kopien: 5%, Downloads 5% 
<br/><br/><label>ISBN: </label>9781292092621  97,00 EUR 
<br/><br/><label>Subjects--Index Terms: </label>Marketingmanagement consumer markets brand management new market offerings integrated marketing channels marketing strategie marketing information system marketing research customer value customer satisfaction customer loyality marketing targeting product life-cycle marketing strategies digital communication personal selling