Davenport, Thomas H. <br/><br/>
Enterprise analytics :  optimize performance, process, and decisions though big data 
Thomas H. Davenport 
 - First printing 
 - UpperSaddle River  Pearson Education  2012 
 - 268 p. 
<br/><br/><label>ISBN: </label>9780133039436  36,99 EUR 
<br/><br/><label>Subjects--Index Terms: </label>Unternehmensführung Prozessoptimierung Web Analytics Return on Investment Business Analytics Data Mining