TY  - BOOK
AU  - Wheelen, Thomas L.; Hunger, David
AU  - Wheelen,Thomas L.; Hunger,David
TI  - Strategic management and business policy: Concepts and cases
SN  - 9780132323468
PY  - 2008///
CY  - Upper Saddle River
PB  - Pearson Prentice Hall
KW  - Strategisches Management
KW  - Entscheidungen
KW  - Porter
KW  - Forecasting
KW  - Strategieformulierung
ER  -