Wheelen, Thomas L.; Hunger, David <br/><br/>
Strategic management and business policy :  Concepts and cases 
Thomas L.; Hunger, David Wheelen 
 - Eleventh ed. 
 - Upper Saddle River  Pearson Prentice Hall  2008 
 - 405 S. + Cases + Anhang 
<br/><br/><label>ISBN: </label>9780132323468  78,20 
<br/><br/><label>Subjects--Index Terms: </label>Strategisches Management Entscheidungen Porter Forecasting Strategieformulierung