Rothaermel, Frank T. <br/><br/>
Strategic management 
Frank T. Rothaermel 
 - Second edition 
 - New York, NY  McGraw-Hill Education  2015 
 - xxxiv, 468 S., [20] S. in getr. Zählung, Ill., graph. Darst. 
<br/><br/><label>ISBN: </label>9780077645069  166,90 EUR 
<br/><br/><label>Subjects--Index Terms: </label>Strategisches Management Apple Pepsi Tesla Corporate Strategy Business Strategy Wettbewerb Global Strategy Business Modell PESTEL Five Forces Kosten Porter Facebook IKEA Starbucks Alibaba Amazon