TY  - BOOK
AU  - Saavedra, Claudio A.
AU  - Saavedra,Claudio A.
TI  - The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices
T2  - Management for Professionals
SN  - 9783319306100
PY  - 2016///
PB  - Springer
KW  - Industriebetrieb
KW  - Investitionsgütermarketing
KW  - Business-to-Business-Marketing
KW  - rswk
KW  - Customer Behavior
KW  - Industrial Company
KW  - Customer Orientation (COP)
KW  - Werbestrategie
KW  - Marktsegmentierung
KW  - Product's Life Circle
KW  - Industrial Branding
KW  - Sales Force
KW  - Produktentwicklung
KW  - Marketingstrategien
KW  - Marktimplementierung
ER  -