Saavedra, Claudio A. <br/><br/>
The Marketing Challenge for Industrial Companies :  Advanced Concepts and Practices 
by Claudio A. Saavedra 
 -  Springer  2016 
 - Management for Professionals .
<br/><br/><label>ISBN: </label>9783319306100  149,79 EUR 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industriebetrieb--Investitionsgütermarketing--Business-to-Business-Marketing
<br/><br/><label>Subjects--Index Terms: </label>Customer Behavior Industrial Company Customer Orientation (COP) Werbestrategie Marktsegmentierung Product's Life Circle Industrial Branding Sales Force Produktentwicklung Marketingstrategien Marktimplementierung