TY  - BOOK
AU  - Keegan, Warren J.
AU  - Keegan,Warren J.
AU  - Green,Mark C.
TI  - Global Marketing
T2  - Always Learning
SN  - 9781292150765
PY  - 2017///
CY  - Boston : Columbus ; Indianapolis [u.a.]
PB  - Pearson
KW  - Internationales Marketing
KW  - rswk
KW  - Global Trade
KW  - Global Market
KW  - Global Marketing Mix
UR  - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028999494&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ER  -