Keegan, Warren J. <br/><br/>
Global Marketing 
Warren J. Keegan ; Mark C. Green 
 - 9th edition, global edition 
 - Boston : Columbus ; Indianapolis [u.a.]  Pearson  2017 
 - 624 Seiten, Illustrationen, Diagramme, Karten 
 - Always Learning .
<br/><br/><label>ISBN: </label>9781292150765  76,00 EUR 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internationales Marketing
<br/><br/><label>Subjects--Index Terms: </label>Internationales Marketing Global Trade Global Market Global Marketing Mix