TY  - BOOK
AU  - Murphy, Dallas
AU  - Murphy,Dallas
TI  - The fast forward MBA in marketing: quick tips; speedy solutions; cutting-edge ideas
T2  - The portable MBA
SN  - 0471166162
PY  - 1997///
CY  - New York; Chichester; Weinheim; Brisbane; Singapore; Toronto
PB  - John Wiley & Sons, Inc.
KW  - marketing
ER  -