Malhotra, Naresh K. <br/><br/>
Marketing research an applied orientation 
Naresh K. Malhotra 
 - 6. ed., global ed. 
 - Upper Saddle River NJ [u.a.]  Pearson  2010 
 - 929 S. Ill., graph. Darst 
<br/><br/><label>ISBN: </label>9780136094234  92,00 EUR