Aaker, David A.; Joachimsthaler, Erich <br/><br/>
Brand Leadership 
David A.; Joachimsthaler, Erich Aaker 
 - New York; London; Sydney; Singapore  The Free Press  2000 
 - 350 S. 
<br/><br/><label>ISBN: </label>0684839245  78,51 DM