Doyle, Peter <br/><br/>
Value-based marketing :  marketing strategies for corporate growth and shareholder value 
Peter Doyle 
 - 2. ed., [updated and expanded] 
 - Chichester [u.a.]  Wiley  2008 
 - XII, 367 S. graph. Darst. 
<br/><br/><label>ISBN: </label>9780470773147