Doyle, Peter <br/><br/>
Marketing management and strategy 
Peter Doyle and Philip Stern 
 - 4. ed. 
 - Halow [u.a.]  Financial Times/Prentice Hall  2006 
 - XII, 446 S. graph. Darst. 
<br/><br/><label>ISBN: </label>0273693980  82,29 EUR