David, Fred R. <br/><br/>
Strategic management :  concepts and cases ; a competitive advantage approach 
Fred R. David 
 - 14. ed., global ed. 
 - Boston [u.a.]  Pearson  2013 
 - 416, 267 S. Ill., graph. Darst. 
<br/><br/><label>ISBN: </label>9780273767480