Murphy, Patrick E.

Ethics in marketing : international cases and perspectives Written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris - Second edition - New York ; London Routledge 2017 - xii, 198 Seiten

9781138648098 50, 40 EUR

Marketing decisions Ethik Verantwortung Werbung counterfeiting Bestechung Korruption

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