Kotler, Philip
Marketing management Philip Kotler (Northwestern University), Kevin Lane Keller (Dartmouth College) - 15th, global edition - Boston ; Columbus ; Indianapolis [u.a.] Pearson 2016 - 714, A14, E58, G10, I36 Seiten, Illustrationen, Diagramme - Always learning .
Vervielfältigungen einzelner Kapiteln oder Seiten zum eigenen wissenschaftlichen Gebrauch erlaubt: Kopien: 5%, Downloads 5%
9781292092621 97,00 EUR
Marketingmanagement consumer markets brand management new market offerings integrated marketing channels marketing strategie marketing information system marketing research customer value customer satisfaction customer loyality marketing targeting product life-cycle marketing strategies digital communication personal selling
Marketing management Philip Kotler (Northwestern University), Kevin Lane Keller (Dartmouth College) - 15th, global edition - Boston ; Columbus ; Indianapolis [u.a.] Pearson 2016 - 714, A14, E58, G10, I36 Seiten, Illustrationen, Diagramme - Always learning .
Vervielfältigungen einzelner Kapiteln oder Seiten zum eigenen wissenschaftlichen Gebrauch erlaubt: Kopien: 5%, Downloads 5%
9781292092621 97,00 EUR
Marketingmanagement consumer markets brand management new market offerings integrated marketing channels marketing strategie marketing information system marketing research customer value customer satisfaction customer loyality marketing targeting product life-cycle marketing strategies digital communication personal selling