Doyle, Peter
Value-based marketing : marketing strategies for corporate growth and shareholder value Peter Doyle - 2. ed., [updated and expanded] - Chichester [u.a.] Wiley 2008 - XII, 367 S. graph. Darst.
9780470773147
Value-based marketing : marketing strategies for corporate growth and shareholder value Peter Doyle - 2. ed., [updated and expanded] - Chichester [u.a.] Wiley 2008 - XII, 367 S. graph. Darst.
9780470773147